How And Why Readers Buy And Read E-Books

From the Book Industry Study Group

From the Book Industry Study Group, Inc. (BISG) comes research collected directly from book readers that addresses how print-book buyers access, purchase, and use e-books and e-readers.

The survey found that 30% of print-book buyers would wait up to 3 months to purchase the e-book edition of a book by their favorite author. The study also found the top characteristics of why consumers purchase an e-book rather than a print book to be:

  1. Affordability
  2. Easy to download
  3. Readability
  4. Instant access to book
  5. Portability
  6. Searchability
  7. Environmentally friendly.

Source: The Foster Letter – Religious Market update 1/25/2010

From Publishers Weekly

And here is a link to an article titled “It’s a Digital Book World” from Publisher’s Weekly that summarizes the impact e-books have on the publishing trade.